There was once a time when community is all people have as identity, resources and culture. There was a time when community catered for itself because the people that constituted it recognized the beauty and benefits of togetherness and synergy.

But presently, individualism is promoted and community is fast falling apart. Individuals are now forming pseudo communities that will only foster their personal agendas with the communal agenda as mere corporate social responsibilities.

The success and megalomanialism of the powerful and the influential is because communities that are meant to be united have been divided and ultimately conquered from within. Ironically, they have also been united afterwards under umbrella of individuals who have found a common ground for people as a means of forming divisive communities.  

This approach has even caused more divide in that there are multiplicity of opportunities and perspectives that have not only divided communities but have also been successful in tearing them apart. Individual communalism has done more divide than any incident even though people do not notice and has been militating against the natural sense of communalism.

The global system is meant to function as a conglomeration of local sustainable communities. Now in the bid to be known globally:

  1. Many are disconnecting themselves from where they belong and get connected to where they want to belong;
  2. Few people are primarily leaving where they belong to where they want to belong;
  3. Very few are trying to stay and make where they belong become the place they want to belong.

Many people’s aspirations seem to always find expression outside the community they belong. Some promised to come and give back but they never did. This is simply because popular opinion says that opportunities are locked in one part that has been tagged as a perfect place. But this perfect place does not have the natural and untapped potentials and resources the communities have. So they come and ravage the communities in order to fortify the perfect one. What an irony! And if you take a critical look at the communities that are said to be unreached, desolate and underserved, they lack:

Community Technology i.e. they do not have adequate tools and machinery as well as devices and technological systems to improve the way and the manner of their community operations and works. They are still carrying out their daily works and operations as crude as possible. Innovations and development is not at their reach. Even when intervention programmes are set up to help them, sustainability does not always stand out as a priority. Almost all innovations in the community as few as they are, are exported to the cities where individualism is killing people’s sense of communalism every second. Any innovation made has become a means of self subsistency and not for community development.

Community Health i.e. adequate of healthcare services for community members especially the children who are the future of the community. This has led to high mortality rate due to illness that can be easily averted. This is particular to rural communities. Many community infants die before age of six months because of lack of accessibility to healthcare services. Some community members travel as much as 12 miles before getting to a nearest medical health centre. Although people in communities are said to be stronger and more agile, they are always at the several health issues that could be killing them gradually with no identifiable symptoms.

Community Education i.e. it involves learning and social development with individuals and groups in the community using a range of formal and informal educational methods. Unfortunately, community education is almost dead thereby hindering the development of the capacities of individuals and the improvement of their quality of life. Educational system in many communities are failing because there are no structures in place to combine the handy skills they are familiar with, with the formal education that would give them the capacity to innovate on what they know to do. So to build the community would be hard because they are not exposed to the potentials around them. And the kinds of education given to the children are the ones that make them clamour for a life outside their environment without showing them the beauty in it.

If these three elements are present in a society or community, productivity cum sustainability would be the default result and setting. The most basic of these elements is Education. Through education, communities can be enlighten and trained to be problem-solvers without the help of any “external support.”

  1. People should come together and be the solutions to the problems in their respective communities.
  2. If we break these problems into subordinate problems that each member (being an expert) of the community take a lead in solving each subordinate problem with others taking clue from him on how to support.
  3. Then these subordinate problems can be transformed into subordinate solutions and can be put back together to form a big solution from what was once a big problem.
  4. Based on the problems to be solved, a leader in solving a subordinate problem might be the least in solving another related subordinate problem.
  5. We are the solutions to our own problems only if we come together under a Corporate Philosophy.


Olumuyiwa Omole


DEEP Learning

Many times, what people celebrate is the product; few find the reasons behind or origin of the creation of the product. And it is not rocket science that the essence of anything lies in its origin . . . and this is what many developed countries are doing to be able to stand out above other developing or under-developed countries. They do not only celebrate the product, they investigate the product and find out the process and the people involved in making the product what it is.

Any sustainable system or community does not accept the finished product from another system without critical examination of what it entails and the story behinds its formation. What is paramount to every sustainable system is originality i.e. the ability to come up with a finished product that takes the essence of the processes and the people involved.

Even when a system wants to replicate the deeds or products of another system, originality demands an exercise called DEEP Learning . . . this is the process that takes people from the surface level of experiencing a product to the DEEP Level of understanding of its make-up and a research of the history behind it’s make-up. We must know what the situation to which they were responding that necessitated the making of a particular product.

When DEEP Learning is done, the HOW and WHY of a product will be revealed and in the bid to replicate the same things, the WHY and HOW of the replicator may differ thereby leading to another version of WHAT. DEEP Learning leads to Innovation and sometimes, it leads to invention depending on how adaptable the product under study is to the system.

DEEP Learning is first of a function of culture (i.e. people’s response to issues or challenges) and history before it boils down to the art, science and technology of how things are done or made. The originality of any replicator makes the new version of the product takes form after the people and the processes involved. This is because, at the DEEP Level, the replicator will have the understanding of the products together with the knowledge of the resources available within the system for the purpose of initiating another journey of creating, forming and making of something new.

DEEP Learning entails knowing through cultural and history then employing the resources and technology to come up with processes and systems or products needed for productivity and efficiency. DEEP Learning is not a lazy task; it takes time, energy and even resources before a conclusion on what to do comes to fore.

We must look DEEPer beyond what we see and walk in the process down to who initiated what we are seeing around us. Our learning/education must take us down to the rudiments from which everything emanates. It is our knowledge from product to the core (creation) that gives us the ability to initiate processes in order to form products.

By the time we walk through some things till the end, we will start from that point so that we can replicate what HE had taken us through in a new manner. What we arrive at does not natter more than where we start from. All that matters in the end is that we arrive at the required destination.




Critical Investment

In Africa, subsistence has been many people’s pursuit and attainment; may be because of high rise in poverty which is a result of bad choices and governance. but the irony is that poverty, problems, difficulties or lack of resources should be motivators for thinking prosperously, solving problems and making life easier in the same order. it is true that solution of a problem lies in the core of it.


Unfortunately, Africa seems to be getting things all wrong and wobbled. poverty, problems and difficulties seem to be weighing down on us the more. According to the theory of solutions, one can deduced that the real problem is not the problems Africa is facing but the response of Africa to issues. Africa is not battling poverty of resources but poverty of personality and orientation to life.This means there is something Africa is doing so wrongly that no amount of exorbitant resources can eradicate her poverty.


Simply put, Africa tend to react to situations rather than respond to it in a precise and concise manner . . . and this has made her culture a reactionary one instead of a responsive one. Africa tends to give opposite countermeasures instead of meting out measures that would productively address issues in a ore holistic manner, thereby solving a problem from its root rather than cutting the stems and branches. The immediate example is African’s reaction to being broke. Many do not on the reason for being broke when they they are finally “boxed up”; they only worry on the immediate pressing needs that are results of the root of what made them broke in the first place.


Many Africans are always scared or finding it hard to venture into what I refer to as Critical Investment – which is the investment you make on yourself, others, businesses and systems even while there are temporary pressing needs that can still wait and cannot any detrimental effect while being sidelined.


when a man is hungry and eventually has resources, he forgets about everything and focuses on the hunger alone till he expends the resources at hand and continues the hunger cycle again. Critical Investment is done when the hungry man is able to see past the hunger and try to use the little resources to put a stop to hunger permanently. When resources is given or acquired, many Africans see it as consumables rather than investment elements that would later yield more resources in the nearest of farther future.


Until individuals sacrifice their desire to be full with food and instant pleasures by focusing on the critical need that gives rise to the immediate pressing needs and proffering lasting solutions, the cycle of poverty can never be broken. The dynamics of problem solving and success hangs on the ability to craft out responsive solutions to problems even in hunger.




Human Media


Going by common definition, Media are channels through which elements are transferred from one end to another. It can also be defined as an intervening substance through which forces are transmitted; a means by which something is communicated or expressed. This means that a medium is a channel for effecting change through communication of information and expression of one’s self.

Therefore, Media Technology can be described as a development aimed at the realization of the goals of media (channels for communication or dissemination of information) through concerted efforts and techniques gained from the understanding of the operations of media tools.



Human, just like any other systems has media of expression through which s/he transfers what s/he has within. These media are not initially physical nor the external but are innate channels that allow the elements within to be seen without. For every human, there are three basic media through which one expresses or communicates him/herself to others.

The communication would either be for the purpose of giving something in return for another or giving something just for the sake of witnessing a desired change . . . Both still have a feedback system of some sort. The duo might be tangible or a feeling of satisfaction.

These media are the first tier of media and others are less effective and most times meaningless without them. These innate media include:

Passion is primarily what genuinely interests someone; a certain change one would love to see in his/her lifetime or set in motion. It is a strong desire to see something done or changed by the necessary means. It is derived from your disposition to a dissatisfying situation in one’s environment or primary sphere of influence.

Vocation is your job or duty; what you find yourself doing right now either to get by, make ends, and to improve one’s capability while what is really pertinent (passion) to you begins to take form. Vocation is more like a routine that trains one mind and helps acquired certain skills needed in the nearest and possible future.

Hobbies are what you find yourself doing effortlessly . . . they are the things we do at our spare or leisure time without breaking sweat. They are the things we do to keep ourselves busy but are not routine in nature like vocation. They are what we do at our own time, pace and space. Hobbies become vocation when we do it continuously until it becomes routine.



Each medium of expression has specific audience because they are not the same in content. The dynamics of human media goes beyond expressing these media individually or separately but how they can all be expressed together as a single entity.

If one’s passion, vocation and hobbies can be combined together and expressed by a single content or material, then three sets of audience would definitely subscribe to what they would not subscribe to initially.

This means that there must be a unifying factor that connects passion, vocation and hobbies . . . and this point of connection is where the core of a man’s means of expression lies.



REACHING OUT: Demography | Psychography | Technography

I share the belief that every individual on earth has the capacity to do and has a specific task to carry out on earth . . . this is why education and profession are so important if we really want to make impact in life.

The right in its own right is a system. This means that if productivity is to be assured, there must be a systematic and orderly ways things should be done and this applies to every man ready to make impact according to design.

Although we are all individuals and there should be no respecter of persons, our lives are interwoven, intertwined and interconnected i.e. whatever we do affects others whether we are aware or not. And owing to the systematic characteristics of this earth, each man is meant to systematically reach out to those s/he is meant to affect apart from those who are readily or primarily attached to him/her. And to do this effectively, there three elements s/he must master carefully for a successful execution.



This is the study of human population and its characteristics such as size, growth, distribution, density would make the person realize that the people he is meant to reach may or may not be clustered in one location but spread across different countries of diverse cultural inclinations.

This knowledge and understanding would give him the idea of how far he needs to move (speed being the rate of taking actions). The profession of any one is local as well as global; it is specific in global context and generic when the recipients are grouped together.

Demography takes care of knowing the people to be reached. It is always good to start locally because there are countless number of people engaging themselves in the same thing you are doing . . . unless your expertise is direly needed, stay and be fruitful where you are!



It is one thing to know “who” to reach out to and another to know “how” to reach out to the people that are supposed to be recipients of the offered services. Whether they come or they are approached, there must be a carefully thought out ways to communicate value to them in order to assure a productive result. This is where psychography comes in.

Psychography is the study and further classification of people according to their attitudes, aspirations and other psychological criteria or preferences that would help to know “why” the recipients want/need what is to be offered so that “how” to offer it may be known and understood in order to avoid miscommunication.

This increases the level of specificity by the reason of preferences and mindset. “WHY” is the personal question we need to ask the recipients just as “HOW” is the personal questioning the service providers need to ask themselves.

Productivity and quality is always ensured when psychography is duly applied to any effort to reach out to people. This tells about their personal interest, preferred activity and shared opinion of things and even the services and products they need.

Demography and psychography together would paint the picture of the persona of the people we are meant to reach out to. It would suggest a lot of things that would affect the nature of the solution we are trying to proffer. This is where technography comes in . . .



This is the study of the level of technology of the people and their quality of participation with reference to the knowledge of demography and psychography. This is needed so as to know what is required to be able to reach out and meet the needs of the people.

This also has to do with the level of technological advancements of each person and also the level of skillfulness needed in creating the needed solution. The knowledge of demography and psychography should readily suggest the technographical features that are involved. Sometimes, if not all the time, technography is part of the created solution that should be proffered if the solution is geared towards sustainability.

There is one unique characteristics that must be noted and it is that the quality of your service or product would later make the service providers bypass the process of these three elements. Even more, more people would seek you out if your service is genuine, qualitative and generic all together. And this is where your reaching out would be focused on recruiting people to meet up with the demands of the people you are trying to reach in the first place.

So the three elements that would make sure your three endeavours are not in vain are:

Genuineness | Quality | Genericity


Education has always been the qualification and preparation for any kind of Profession. It is somehow a given that s/he must be well educated and also be well informed concerning the Profession or Vocation.

But the questions that should arouse one’s curiosity about Education and Profession are:

What exactly does Education have to do with Profession?

What is the principle that guides a particular Profession?

These questions made me question the validity and the importance of highly rated Professions that major percentage of the population clamour about. From my pondering, I did not only discover that these ‘Major Professions’ are valid and important, I also discovered that every other ‘Minor Professions’ are as valid and important.

A single principle guides the existence or institutionalization of all . . . and it is from this principle that all Professions are genuinely founded to make mankind’s existence a productive one. Anyone who takes a Profession and majors on it only takes hold of a window amidst many windows that lead to the reality of this single principle.

And the principle states that:

All of man’s existence and exploit is geared towards creating and/or maintaining ORDER for the purpose of fostering PEACE and PRODUCTIVITY.” – OLUWAmuyiwa

As simple and mundane as this principle is, it is the guiding principle of all exploits and Professions! When these three elements are the foundation of any kind of education, every Profession would be adopted based on the full understanding of the purpose and significance as opposed to rating Professions based on the complexities and the incentives involved.

It is absolutely true that some Professions or Vocations need higher level of expertise than the others and therefore monetary incentives are meant to compensate for their hardwork, still, it must not be the basis for choosing to be educated for a particular Profession.

This means that a doctor, lawyer, an accountant, office cleaner are actually doing the same thing on different platform with different object: the doctor wants to ensure peace in the human system by creating or maintaining order while the lawyer wants to ensure peace in the society (human environment) by instituting law and order. An accountant wants to make sure there is order in the financial system so as to avoid chaos as confusion in the economy of an organization while the office cleaner wants to ensure peace in the physical working system so that the doctors, lawyers, and the accountants could work efficiently and be productive as a result.

It is only the Education that bases on these understanding that can raise a generation of total beings and not myriad of individuals who are constricted in ideologies. Total beings perform with broad understanding even though they are operating through a particular Profession.

This means Education as opposed to the conventional notion is not specific to a very great extent. It is a generic way of studying Life as a whole before each individual decides how s/he wants to enforce the Laws of Life . . .

Another set of questions that should come after this understanding:

What of this who have chosen a Profession because of the unwholesome Education they were exposed to?

What should they do knowing that they may not be in the Profession they are supposed to be?”

Again, I realized that the answer/solution lies in the same Profession they have chosen “wrongly” . . . As it was mentioned above that a particular Profession is just one of those windows to the broader spectrum of Life, the person in question must begin to view Life in a generic way based on the knowledge of the Profession he has acquired.

He must take a reverse journey from Profession to Education . . . The beauty of it is that the reverse journey is as much as effective as the normal journey of Education to Profession. By the time he gets to the origin and understands the principle guiding the journey from Education to Profession, launching out again would be as though he is starting afresh despite his various feats during the reverse journey.

Most of what s/he learns and does would be responsible for unlearning and perhaps undoing what has been acquired before.

Education is meant to teach one how to function by design and not by incentives placed on Professions!


Welcome to StarkHouse! 😀

I welcome you all to the StarkHouse Blog!

StarkHouse is an educational and idea based organization this blog would be geared towards sharing the dynamics of things and systems as it relates to people and ventures.

The idea is to give what we have termed “Dynes” which is meant to propel or push individuals and system in the right direction towards a defined point or destination.

As we share information on this platform, we are also hoping to receive your sincere contributions as we grow personally and corporately . . .