Critical Investment

In Africa, subsistence has been many people’s pursuit and attainment; may be because of high rise in poverty which is a result of bad choices and governance. but the irony is that poverty, problems, difficulties or lack of resources should be motivators for thinking prosperously, solving problems and making life easier in the same order. it is true that solution of a problem lies in the core of it.


Unfortunately, Africa seems to be getting things all wrong and wobbled. poverty, problems and difficulties seem to be weighing down on us the more. According to the theory of solutions, one can deduced that the real problem is not the problems Africa is facing but the response of Africa to issues. Africa is not battling poverty of resources but poverty of personality and orientation to life.This means there is something Africa is doing so wrongly that no amount of exorbitant resources can eradicate her poverty.


Simply put, Africa tend to react to situations rather than respond to it in a precise and concise manner . . . and this has made her culture a reactionary one instead of a responsive one. Africa tends to give opposite countermeasures instead of meting out measures that would productively address issues in a ore holistic manner, thereby solving a problem from its root rather than cutting the stems and branches. The immediate example is African’s reaction to being broke. Many do not on the reason for being broke when they they are finally “boxed up”; they only worry on the immediate pressing needs that are results of the root of what made them broke in the first place.


Many Africans are always scared or finding it hard to venture into what I refer to as Critical Investment – which is the investment you make on yourself, others, businesses and systems even while there are temporary pressing needs that can still wait and cannot any detrimental effect while being sidelined.


when a man is hungry and eventually has resources, he forgets about everything and focuses on the hunger alone till he expends the resources at hand and continues the hunger cycle again. Critical Investment is done when the hungry man is able to see past the hunger and try to use the little resources to put a stop to hunger permanently. When resources is given or acquired, many Africans see it as consumables rather than investment elements that would later yield more resources in the nearest of farther future.


Until individuals sacrifice their desire to be full with food and instant pleasures by focusing on the critical need that gives rise to the immediate pressing needs and proffering lasting solutions, the cycle of poverty can never be broken. The dynamics of problem solving and success hangs on the ability to craft out responsive solutions to problems even in hunger.





REACHING OUT: Demography | Psychography | Technography

I share the belief that every individual on earth has the capacity to do and has a specific task to carry out on earth . . . this is why education and profession are so important if we really want to make impact in life.

The right in its own right is a system. This means that if productivity is to be assured, there must be a systematic and orderly ways things should be done and this applies to every man ready to make impact according to design.

Although we are all individuals and there should be no respecter of persons, our lives are interwoven, intertwined and interconnected i.e. whatever we do affects others whether we are aware or not. And owing to the systematic characteristics of this earth, each man is meant to systematically reach out to those s/he is meant to affect apart from those who are readily or primarily attached to him/her. And to do this effectively, there three elements s/he must master carefully for a successful execution.



This is the study of human population and its characteristics such as size, growth, distribution, density would make the person realize that the people he is meant to reach may or may not be clustered in one location but spread across different countries of diverse cultural inclinations.

This knowledge and understanding would give him the idea of how far he needs to move (speed being the rate of taking actions). The profession of any one is local as well as global; it is specific in global context and generic when the recipients are grouped together.

Demography takes care of knowing the people to be reached. It is always good to start locally because there are countless number of people engaging themselves in the same thing you are doing . . . unless your expertise is direly needed, stay and be fruitful where you are!



It is one thing to know “who” to reach out to and another to know “how” to reach out to the people that are supposed to be recipients of the offered services. Whether they come or they are approached, there must be a carefully thought out ways to communicate value to them in order to assure a productive result. This is where psychography comes in.

Psychography is the study and further classification of people according to their attitudes, aspirations and other psychological criteria or preferences that would help to know “why” the recipients want/need what is to be offered so that “how” to offer it may be known and understood in order to avoid miscommunication.

This increases the level of specificity by the reason of preferences and mindset. “WHY” is the personal question we need to ask the recipients just as “HOW” is the personal questioning the service providers need to ask themselves.

Productivity and quality is always ensured when psychography is duly applied to any effort to reach out to people. This tells about their personal interest, preferred activity and shared opinion of things and even the services and products they need.

Demography and psychography together would paint the picture of the persona of the people we are meant to reach out to. It would suggest a lot of things that would affect the nature of the solution we are trying to proffer. This is where technography comes in . . .



This is the study of the level of technology of the people and their quality of participation with reference to the knowledge of demography and psychography. This is needed so as to know what is required to be able to reach out and meet the needs of the people.

This also has to do with the level of technological advancements of each person and also the level of skillfulness needed in creating the needed solution. The knowledge of demography and psychography should readily suggest the technographical features that are involved. Sometimes, if not all the time, technography is part of the created solution that should be proffered if the solution is geared towards sustainability.

There is one unique characteristics that must be noted and it is that the quality of your service or product would later make the service providers bypass the process of these three elements. Even more, more people would seek you out if your service is genuine, qualitative and generic all together. And this is where your reaching out would be focused on recruiting people to meet up with the demands of the people you are trying to reach in the first place.

So the three elements that would make sure your three endeavours are not in vain are:

Genuineness | Quality | Genericity


Education has always been the qualification and preparation for any kind of Profession. It is somehow a given that s/he must be well educated and also be well informed concerning the Profession or Vocation.

But the questions that should arouse one’s curiosity about Education and Profession are:

What exactly does Education have to do with Profession?

What is the principle that guides a particular Profession?

These questions made me question the validity and the importance of highly rated Professions that major percentage of the population clamour about. From my pondering, I did not only discover that these ‘Major Professions’ are valid and important, I also discovered that every other ‘Minor Professions’ are as valid and important.

A single principle guides the existence or institutionalization of all . . . and it is from this principle that all Professions are genuinely founded to make mankind’s existence a productive one. Anyone who takes a Profession and majors on it only takes hold of a window amidst many windows that lead to the reality of this single principle.

And the principle states that:

All of man’s existence and exploit is geared towards creating and/or maintaining ORDER for the purpose of fostering PEACE and PRODUCTIVITY.” – OLUWAmuyiwa

As simple and mundane as this principle is, it is the guiding principle of all exploits and Professions! When these three elements are the foundation of any kind of education, every Profession would be adopted based on the full understanding of the purpose and significance as opposed to rating Professions based on the complexities and the incentives involved.

It is absolutely true that some Professions or Vocations need higher level of expertise than the others and therefore monetary incentives are meant to compensate for their hardwork, still, it must not be the basis for choosing to be educated for a particular Profession.

This means that a doctor, lawyer, an accountant, office cleaner are actually doing the same thing on different platform with different object: the doctor wants to ensure peace in the human system by creating or maintaining order while the lawyer wants to ensure peace in the society (human environment) by instituting law and order. An accountant wants to make sure there is order in the financial system so as to avoid chaos as confusion in the economy of an organization while the office cleaner wants to ensure peace in the physical working system so that the doctors, lawyers, and the accountants could work efficiently and be productive as a result.

It is only the Education that bases on these understanding that can raise a generation of total beings and not myriad of individuals who are constricted in ideologies. Total beings perform with broad understanding even though they are operating through a particular Profession.

This means Education as opposed to the conventional notion is not specific to a very great extent. It is a generic way of studying Life as a whole before each individual decides how s/he wants to enforce the Laws of Life . . .

Another set of questions that should come after this understanding:

What of this who have chosen a Profession because of the unwholesome Education they were exposed to?

What should they do knowing that they may not be in the Profession they are supposed to be?”

Again, I realized that the answer/solution lies in the same Profession they have chosen “wrongly” . . . As it was mentioned above that a particular Profession is just one of those windows to the broader spectrum of Life, the person in question must begin to view Life in a generic way based on the knowledge of the Profession he has acquired.

He must take a reverse journey from Profession to Education . . . The beauty of it is that the reverse journey is as much as effective as the normal journey of Education to Profession. By the time he gets to the origin and understands the principle guiding the journey from Education to Profession, launching out again would be as though he is starting afresh despite his various feats during the reverse journey.

Most of what s/he learns and does would be responsible for unlearning and perhaps undoing what has been acquired before.

Education is meant to teach one how to function by design and not by incentives placed on Professions!